Marketing That Drives Sales, Not Just Buzz.

GoldSpring is the experienced marketing partner for independent restaurants, hospitality businesses, and experiential brands in the Washington, DC area.

We help businesses define their goals and achieve or exceed them through comprehensive marketing strategy and implementation.

Person holding a plate of colorful food including corn, green beans, tomato-based sauce, and shredded meat topped with herbs, in a restaurant setting.
A simple green leaf graphic on a black background.

Who We Help

A simple graphic of a green leaf on a black background.
  • A woman with glasses and dreadlocks smiling and holding a plate with a sandwich inside a restaurant. Behind her is a window with a sign that reads 'Reservation Biscuit Company'.

    Independent restaurants, bars, cafés, and bakeries

  • A man with a white beard and bald head is tasting a spoonful of dessert in a café. The decor includes shelves with decorative animal figurines, a menu board listing coffee drinks, and a marble counter with a box of burnt basque cheesecake, a layered beverage, and boxed water on it.

    Brand collabs and events

  • Two people giving a high five in front of a blue sign with yellow text and a logo for a brewery, in a space with a brick wall and several colorful landscape paintings on the wall.

    Telling brand stories

  • A person holds a glass of layered coffee drink with frothy milk topped with cocoa powder at a restaurant or cafe with wooden tables and chairs.

    Menu and Marketing Launches

  • A woman in a white shirt and yellow pants is being filmed by a person with long hair in a tank top and jeans. The woman appears to be giving a presentation or interview in a room with wooden shelves displaying various decorative items and plants.

    Grand Openings and PR

What We Do

A stylized green leaf with a small cutout in the shape of a smaller leaf.

  • Strategy + Growth

    • Marketing and sales strategy

    • Ongoing outsourced marketing leadership

    • Campaign planning

  • Community + Audience

    • Social media

    • Influencer marketing

    • Email marketing

    • Digital marketing

    • Grassroots and community marketing

  • Launch + Visibility

    • Grand openings

    • Events and collaborations

    • Campaign launches

    • Media relations and public relations

    • Media appearance preparation

How We Work

A simple logo of a green leaf with a black background.

  • Strategy first.

    We start with your business goals, not a predetermined marketing package.

  • Integrated execution.

    We serve as an outsourced marketing partner rather than handing you a strategy and leaving you to execute it.

  • Measure, learn, adjust.

    We learn from what works and change course when it doesn’t.

Results

  • Challenge: A long-established restaurant needed to reverse declining sales, which were trending down an average of 12% per month.

    Our Work: Developed and executed an integrated marketing strategy focused on driving sales through email, social media, monthly specials, and timely promotions.

    Result: Achieving average year-over-year sales growth of 10%—and climbing.

  • Challenge: Launch a new café concept from the ground up, building awareness, traffic and the building blocks for a loyal customer base from day one.

    Our Work: Led pre-launch and first-year marketing strategy across earned media, social, influencers, email, events, partnerships, and seasonal promotions, including 30+ earned-media placements, 1.7M influencer views, 7000+ loyalty members, and 4,000+ email subscribers in Year 1.

    Result: $1.5M in first-year sales, with average daily sales nearly 80% above the original Year 1 goal—building momentum for continued growth and a potential second location.

  • Challenge: A recently opened restaurant was losing momentum fast. Pricing, portions and positioning weren’t resonating with guests, sales were declining, and the concept needed a significant turnaround.

    Our Work: Worked with ownership to address customer feedback, strengthen ratings and reviews, and create accessible, profitable promotions—including a revamped happy hour and recurring weekly offers. Amplified the new strategy through influencer, earned media and social media marketing.

    Result: Drove a 34% year-over-year sales increase in the first year, followed by continued growth in Year 2. Online ratings increased 7.5% and social following grew 400%, transforming the restaurant into a popular neighborhood destination.

Clients

A close-up of a green leaf with a cut across the middle.
  • Logo of UNIDO Panama Coffee Roasters with the text 'UNIDO', 'Panama', and 'Coffee Roasters'.
  • Logo for the Daily Dish Neighborhood Bistro & Bar with beige and brown text on a black background.
  • A black and white Amanda the Elephant sculpture with a red bow tie and other artworks in the background.
  • Logo of Shibuya Japanese Eatery with stylized green bubbly letters and a smiling cartoon bowl of ramen on top of the 'Y'.
  • A decorative sign with a black bird perched on a grapevine cluster and the words 'Sweet Mountain' in cursive script.
  • A logo with the stylized word 'agora' in orange, with the phrase '.Mediterranean Restaurant' in a circular arrangement in green around it.
  • A black and white drawing of a circular shape with abstract lines and patterns inside.
  • Logo with the word 'flor.' in large green letters, and 'COFFEE + BOOKS' in smaller green letters beneath it, on a black background.
  • Logo for Hank's Pasta Bar featuring a fork with pasta wrapped around it, set against a red circular background with black text.
  • Logo with an abstract drawing of flowers and the word "fawne" in lowercase letters
  • Logo for Dolcezza, a gelato and coffee shop established in 2004.
  • Logo for 'Baked by Yal' featuring pink and brown text with a circular arrangement and a pink decorative swirl icon.
  • Chadwicks logo in blue with the text 'est. 1967' underneath
  • Logo for The Missing Grain, a gluten-free bakery and cafe, with green text on a black background.

Testimonials

A green leaf with a black background.
  • A smiling woman and man make a human tower by stacking gelato containers in a cafe setting. The woman has long dark hair and wears a striped shirt, while the man has curly hair and a beard, wearing a black apron.

    “GoldSpring has helped us bring more consistency to our marketing while still keeping it true to DOLCEZZA. They’ve helped us build an email program that connects with our community, drives people into the shops, and keeps the brand top of mind. They’ve also created an influencer and ambassador program that feels authentic and organic and helps us build real relationships with creators. What we love most is that they really get who we are. They bring strategy, structure, and follow-through without ever losing the soul of the brand.”

    - Robb Duncan & Violeta Edelman, co-founders, DOLCEZZA gelato + coffee

  • A woman sitting in a bookstore holding a book titled 'Gratitude,' smiling at the camera with bookshelves filled with books behind her.

    “Working with GoldSpring has completely transformed our business. They helped make the launch of Flor. a huge success and have become one of our most trusted partners, seeing us through steady growth. They truly understand our vision, listen to us, and bring thoughtful ideas and perspectives that help us continue to grow. They are incredibly organized, detail-oriented, and always paying attention to the bigger picture. GoldSpring feels like an extension of our team, and we couldn’t recommend them more highly.”

    - Florencia Agrazo, co-owner, Flor. Coffee + Books, Georgetown, DC

  • A smiling woman and man at a construction site, holding a shovel and a straw hat, with green trees in the background.

    “GoldSpring helped us launch Song Dog with a bang, but their real value has been in helping us build a thoughtful, sustained marketing program. They’ve helped us create a strong cadence of events, new releases, craft nights, live music, and other reasons for guests to return, while securing meaningful media coverage that has expanded awareness and driven new visits. They understand how to balance strategy with execution and have become an important partner in helping us grow the business with intention.”

    - Megan Draheim and David Harris, co-founders, Song Dog Farm Distillery, Boyds, Maryland

  • Man with beard and curly hair smiling, wearing a plaid shirt, standing with arms crossed against a brick wall.

    “GoldSpring does more than marketing and PR—they help us identify what we need to do to drive sales and bring more customers through the door, so we can stay focused on running the restaurant. Since they came on board, they’ve helped our legacy brand achieve steady year-over-year growth.”

    - Trae Lamond, owner, Chadwicks, Alexandria, Virgina

  • A young woman with curly black hair and hoop earrings, wearing a light-colored floral shirt, standing outdoors with green foliage in the background.

    "A huge thank you for all of the creativity, time, effort, and work you have put into this relationship. We are thrilled with the results - the engagement, the feedback, and the creators coming back again and again. You are masters at your craft!"

    - Audra Jacobs, Connectivity Director, 1st Stage Theater, Tysons, Virginia

Who We Are

Building sales, not just buzz.

GoldSpring Marketing was created in 2017 by Aviva Goldfarb, an entrepreneur with more than 20 years of business-building, marketing, and media relations expertise in the food and beverage space. Building on her successful track record of helping restaurants and experiential businesses launch, grow sales and achieve other success metrics, she has cultivated a team of experienced, expert, and flexible strategists ready to customize a marketing approach to each client’s needs and goals.

Aviva has appeared numerous times on the Today Show, and has secured placement for clients in major national media outlets such as NPR, NBC News, ABC News, CNBC, Fox Business News, The Wall Street Journal, USA Today, The Washington Post, Variety, Financial Times, Fortune, Forbes, Eater, Bon Appetit, Food & Wine, and People Magazine. She and the GoldSpring team have led more than 25 Grand Openings and business launches, and Aviva was the Director of Marketing for HipCityVeg, Bar Bonbón, and Charlie was a sinner., leading sales and marketing for 9 restaurants and 3 brands.

Meet the Team

  • A woman with blonde hair smiling, wearing a black top and a navy blazer, with a silver necklace, against a plain background.

    Aviva Goldfarb | Founder

    GoldSpring Marketing was created in 2017 by Aviva Goldfarb, an entrepreneur with more than 20 years of business-building, marketing, and media relations expertise in the food and beverage space. Aviva has appeared numerous times on the Today Show, has secured placement for clients in major national media outlets such as NPR, NBC News, ABC News, CNBC, Fox Business News, The Wall Street Journal, USA Today, The Washington Post, Variety, Financial Times, Fortune, Forbes, Eater, Bon Appetit, Food & Wine, and People Magazine. She has led more than 25 Grand Openings, and was the Director of Marketing for HipCityVeg, Bar Bonbón, and Charlie was a sinner., overseeing all aspects of marketing for 10 restaurants and 3 brands.

  • Portrait of a young woman with long dark hair, smiling, wearing a black blazer over a green top with a necklace, against a black background.

    Marissa Langevin | Operations Director, Strategist

    With a background that includes launching two brands of her own, account management, and hospitality marketing strategy, Marissa brings both a business-owner mindset and a strategic eye to her work. She loves partnering with business owners to reach their goals, try new things, and step outside their comfort zones.

  • A young woman with shoulder-length wavy brown hair, smiling, wearing a black top and light-colored jacket, standing outdoors.

    Maura Postlethwait | Account Manager, Digital Marketing Specialist

    Maura is a food, beverage, and hospitality marketing specialist with 15 years of experience, including 8 years in Napa Valley wine marketing and 7 years focused on social media strategy and content for brands like Roederer Collection US, JaM Cellars, and Robert Biale Vineyards. She brings her passion for authentic storytelling to every client, with expertise spanning copywriting, photography, email, influencer management, and emerging AEO and GEO strategies.

  • A woman with shoulder-length dark hair, wearing a maroon top, looking directly at the camera.

    Sky McCarthy | Account Manager, Social Media Director, Media Director

    Sky McCarthy is a digital strategist dedicated to helping clients achieve their goals through thoughtful storytelling, creative brand positioning, and a deep understanding of what captures audiences’ attention. A former supervising producer at NBC’s TODAY Show, she specializes in lifestyle content and is passionate about the culinary industry. She's never met a charcuterie board she didn't like.

  • Professional woman with long black hair, wearing a navy blazer, white blouse, and jewelry, smiling against a dark background.

    Zainah Irizarry | Account Manager, Email Marketing Specialist

    Zainah brings more than eight years of experience across hospitality, restaurant, PR, and influencer marketing to AGM. She works closely with clients to turn business goals into creative, results-driven marketing strategies—from seasonal campaigns and email marketing to influencer partnerships, local activations and community engagement. She loves finding the big idea, bringing all the pieces together, and ultimately seeing marketing translate into real guests and real results.

  • A woman with shoulder-length brown hair smiling, wearing a white sleeveless top, standing against a dark background.

    Tara Bokum | Influencer Marketing Manager, Marketing Specialist

    Tara is a creative marketing professional with experience in social media, influencer management, content creation, and brand strategy. As a former first-grade teacher and current content creator, she brings a unique perspective to marketing, combining strong communication skills with creativity and hands-on experience across a variety of marketing initiatives.

  • A woman with long straight hair smiling, wearing a sleeveless black top, posed against a black background.

    Grace Rivers | Influencer Marketing Manager, Marketing Specialist

    A Houston, Texas native, Grace moved to the DMV in 2024 after completing her bachelor's degree in Communication at Trinity University and her master's degree in PR & Corporate Communications at Georgetown University. 

Let’s Talk

Four women standing together at a bar in a restaurant or bar, smiling at the camera. They are dressed in casual and semi-formal attire, with one wearing a blazer, another in a dress, and the others in tops and pants. The background shows a modern bar setup with bottles, glasses, and hanging wine glasses, under a ceiling with decorative lighting.
Logo with the words 'Gold Spring Marketing' encircling a stylized lowercase 'g' with two leaves, on a black background.

If you have a hospitality concept that is opening soon or needs help increasing sales and engagement, please reach out for a complimentary consultation

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